Case Study: How COG Marketing Transformed Grays Point Activity Centre’s Digital Presence
Grays Point Activity Centre (GPAC) is a leading childcare and early education centre located in Sydney, dedicated to fostering imagination, creativity, and a positive self-identity in every child. With a highly skilled and diverse educational team, GPAC provides a safe, stimulating, and inclusive environment where children can explore, create, and learn through play.
As GPAC continued to grow and expand its programs, it became evident that their digital presence did not fully reflect the quality, care, and educational expertise of the centre. To reach more families and communicate their unique approach, GPAC partnered with COG Marketing to transform their online presence and digital strategy.
The Challenge
Before working with COG Marketing, GPAC faced several challenges with their digital presence:
- Their website did not fully showcase the breadth of programs, educational philosophy, or staff expertise, limiting families’ understanding of what made GPAC unique.
- Online branding did not fully communicate GPAC’s
commitment to child development, inclusivity, and community engagement.
- Digital marketing efforts were minimal, resulting in fewer enquiries from local families and limited engagement with the community.
- Website hosting and management were handled internally, causing technical inefficiencies.
GPAC required a modern, integrated digital solution to highlight their services, staff expertise, and educational philosophy, while enhancing accessibility and engagement for families.
The Solution: COG Marketing’s All-In-One Services
COG Marketing partnered with GPAC to deliver a complete digital transformation, providing solutions across all aspects of their online and brand strategy:
Website Design and Development
COG Marketing designed a mobile-responsive, user-friendly website that clearly presented GPAC’s programs, services, and staff profiles. Information on educational philosophy, learning environments, and child-focused activities was highlighted to ensure families could easily explore and understand the centre’s approach.
Branding and Graphic Design
COG Marketing refined GPAC’s visual identity to create a consistent, approachable, and professional brand. Colours, typography, and imagery now reflect GPAC’s inclusive, caring, and stimulating environment, reinforcing trust and credibility with families.
Digital Marketing Strategy
Targeted campaigns improved visibility for local searches such as “childcare Grays Point,” “early learning centre Sutherland Shire,” and “preschool programs Sydney.” Social media showcased staff, programs, and learning experiences, while email communications kept parents informed about enrolments, programs, and events.
Business Strategy and Consulting
COG Marketing worked closely with GPAC to align digital initiatives with operational goals. Competitor analysis, audience profiling, and long-term planning positioned GPAC as a leading childcare provider in the Sutherland Shire, emphasising educational excellence, inclusivity, and community engagement.
Website and Email Hosting
Secure, high-performance hosting solutions ensured GPAC’s website and email platforms were reliable, fast, and easy to manage, allowing staff to focus on providing exceptional care.
Promotional Materials
COG Marketing produced high-quality brochures and informational materials that complemented the digital presence, reinforcing GPAC’s reputation for professionalism, community focus, and high-quality early education.
Results and Future Plans
Since partnering with COG Marketing, GPAC has experienced:
- Increased online visibility and search engine rankings for childcare and early learning services
- Higher enquiries and enrolments from local families
- Stronger
brand consistency and community trust
The new digital presence accurately reflects GPAC’s commitment to child development, inclusive learning, and fostering a sense of belonging.
GPAC continues to collaborate with COG Marketing as a trusted partner, ensuring that their digital marketing, branding, and online strategy evolve alongside the centre, helping maintain their leadership position in early childhood education and care in Sydney.
